Super Bowl Media Day

OK, I have to ask, how do I get media credentials for the Super Bowl Media Week? They have Radio Row, in which pod casts, and anyone get broadcast, they have media coverage which has women asking football players to marry her, 10 year old girls asking questions, people in top hats, etc... So how do I get a press pass?? I would really love to know. As I see the NFL turning into a circus. And Brady, and TMZ. Why was only one person following Brady?? And how much is a video worth to get Brady's foot in a boot. So lets just say, in my end of cyber space. Someone got rich, and I think he knows Tom Brady : )